Brand guidelines
If you’re a partner working with us and you’d like to use the Shepherd logo, name, or other brand assets in your own materials, everything you need to get started is linked below.
Where to start
Section titled “Where to start”- Brand guidelines for partner-led initiatives (PDF): how to represent Shepherd in co-branded and partner-led materials, including naming, tone, and the rules around logo usage.
- Logos and graphic assets: download the Shepherd logo and related graphics in the formats we support.
Using the assets
Section titled “Using the assets”Please do your best to follow the guidance in the PDF. It covers the things that most often need a second look: clear space around the logo, which colour variants to use on which backgrounds, and how to refer to Shepherd in writing.
A few points worth knowing up front:
- Use the supplied logo files rather than recreating, redrawing, or exporting the mark from a screenshot.
- Don’t alter the logo’s colours, proportions, or orientation, and don’t add effects to it.
- Don’t imply a partnership, endorsement, or certification that isn’t in place.
Questions
Section titled “Questions”If something isn’t covered, or you’re unsure whether a particular use is in bounds, please reach out before you publish. We’re happy to take a look, and it’s much easier to answer a question early than to revise materials that have already shipped.
See Contact for the right person to ask.